Effectuation
Effectuation is a way of thinking that serves entrepreneurs in the processes of opportunity identification and new venture creation....
We believe that the most important part of choosing which companies to invest in is finding the best founders. What makes a founder great are the intangible qualities that she or he posseses. For example, vision, drive and creativity are often qualities strong founders have. The irony is that these qualities are hard to identify and hard to measure. The Antecedent Ventures blog is focused on intangible qualities of founders and the impact they have.